The Kings Cross Centre is a three level CBD fringe neighbourhood retail centre comprising a Coles supermarket (including Liquorland) plus another 24 specialty shops, 4 kiosks and 3 ATMs. The centre is located in Kings Cross, Potts Point, occupying a prominent island site at the intersection of Kings Cross Rd, Darlinghurst Rd and Bayswater Rd, directly beneath the landmark "Coca Cola" sign. 

Potts Point is a highly popular and vibrant suburb of Sydney located only 1.5km east of Sydney CBD. Potts Point is one of Australia's most densely populated suburbs and adjoins other popular and affluent suburbs including Elizabeth Bay, Rushcutters Bay and Darlinghurst.

Filling a genuine niche, the Kings Cross Centre offers immediate convenience to educated consumers seeking quality of life and time saving solutions. Business people, backpackers, celebrities and socialites frequent the locale to satisfy grocery, dining and service requirements without leaving the area.